IBM makes eCommerce a priority for the year 2018
IBM is putting its eCommerce efforts on a more serious and strategic footing.
In an interview with Fortune, IBM CTO and chief marketing officer David Latham said that the company is planning to “launch eCommerce in the United States and other parts of the world by the end of the year.”
“The future of eCommerce is going to be very exciting for IBM,” he said.
“We have a lot of customers who are looking to purchase things online and are not satisfied with their existing online shopping experience.”
We want to make sure that our customers feel they are getting the best experience, even if it is through a different means than what they are currently seeing on the web.
“When you think about it, we can make it even more of an experience if we create something in the cloud, or if we have something that is really integrated with our existing infrastructure.
That means that we have a real advantage when it comes to our customers,” Latham continued.
“It is going from being a little bit of a challenge to make it happen, to being a real pleasure to work on, and to see the impact that it can have on our customers.”
To get started, IBM is launching a series of e-commerce courses that will introduce customers to how to get started with eCommerce, as well as how to choose a product from a range of categories.
“As we continue to invest in our eCommerce ecosystem, we want to expand the reach of our platform and the benefits to our consumers,” Laiths said.
“Our customers want to be able to buy things online with confidence, so we want them to be happy.
We are creating an environment where our customers can be happy and our business is going up.”
The eCommerce platform has also been making significant strides, as it has expanded into areas that traditionally were out of reach for IBM customers.
IBM is currently working on a cloud-based platform called eCommerce Express that will allow customers to create their own online shopping experiences using Amazon.com products, such as diapers, clothes, books, and more.
IBM has also launched a service that lets customers buy products and services from other merchants, such in grocery stores, gas stations, and other stores.
IBM also has a suite of apps that will help customers customize their shopping experiences for their eCommerce platforms.IBM also has recently launched a partnership with Zappos, which will allow companies to connect with customers and use Zappo’s eCommerce apps.
This partnership will give IBM more access to its customers, as they can access its existing software and services.
For IBM, the launch of the new eCommerce service is part of a larger strategy to increase eCommerce adoption and increase its presence in the U.S. marketplace.
IBM expects that eCommerce will become a $1.7 trillion industry by 2020, and has already created more than 40,000 jobs, according to the company.