Dell says it’s bringing back its online store, but not for sale
Dell said on Tuesday it would bring back its e-commerce portal to the Philippines, a move that comes as part of a broader restructuring.
The move comes as the Philippines has emerged as a major technology hub, with a burgeoning tech sector and a growing number of tech-savvy consumers.
It’s not clear when the portal will open, or what it will be used for, but the move will bring Dell’s online retailing business into the Philippines.
Dell will now have two different sites: one for e-retailers and one for other consumers, with the former focusing on e-products and the latter focusing on its online stores.
“Our mission in the Philippines is to help the Filipinos thrive and prosper in a rapidly evolving and globalizing world, and the e-Retailer portal is a natural extension of that vision,” Dell president Doug McCausland said in a statement.
“This is a strategic move to enable our customers and our suppliers to work together to provide a more streamlined and efficient experience to our customers.”
The move was welcomed by the Philippine government, which is a major investor in Dell.
“Dell has been a leader in the online retail sector in the country for many years and will continue to provide our customers with a seamless shopping experience in a world of convenience,” Finance Secretary Ramon Lopez said in the statement.
But others, such as Philippine tech company ecommerce startup ecommerce.com, slammed the move, calling it a slap in the face to consumers and their livelihoods.
“The Philippines should be a top destination for online shopping, and Dell should not be using this as an opportunity to undermine its position as a leading technology company in the region,” said ecommerce founder and chief executive David DeJesus.
“If they want to open up their online shopping experience, they should focus on providing it to their customers.”
In response, Dell said the Philippines could find itself in a “new era of competition” and urged Filipino entrepreneurs to take the “long road” to bring their products to the mainland.
Dill’s decision comes as US technology giant Amazon is set to launch an online shopping service in the first half of 2019.